Bird's-Eye View Session

The Bird’s-Eye View Session will help you gain clarity and create a roadmap to achieve the vision you have for your business while filtering out the noise.

I invite you to get out of the weeds and take a 10,000ft look at your business as a whole, identify key goals and create a roadmap for growth.

As makers, we understand the various formats creative businesses can take. From Studio Artists making One-of-a-kind work, to a Creative owners directing a team or makers to bring their products to life and to market.

Where do you want to be in 5 years? Do you have a plan to achieve that goal? Will investing in a new website increase your cashflow?

This session is for you if:

• You are an established business ready to elevate your brand to a more refined, professional level.

• You are a craftsperson or designer with a great handmade product, ready to invest in your business and need a clear strategic design plan for the road ahead.

• You know that depending on craft shows for the bulk of your sales is something you are ready to move away from.

• If you wear all the hats and feel that your big picture projects for a new website or to write a newsletter, or [fill in the blank] keep getting postponed because they feel overwhelming because of the number of decisions involved.

• You feel there is an endless should-be-posting-on-every-platform-in-order-to-grow list that leaves you with a sense of dread.
  
  

TAKE A 10,000ft VIEW OF

• Your 5 year goals

• Your unique strengths also called your “Zone of Genius”

• The weaknesses that are holding you back what I ca’’ your “Zone of Competence”

• New and existing opportunities for growth to grow your bottom line

• The threats facing your business

• Your product offerings and price points

• Your existing business systems—are they supporting your marketing and sales needs?

• Your customer’s points of contact with your business, called brand touchpoints: website, social media, marketing flows…
  
  

THE PROCESS

1. Book and send payment for your Bird's-Eye View session (or get on the waitlist)

2. Complete and submit the Bird's-Eye View questionnaire before our Zoom session. This usually takes about an hour or less.

3. Attend the Zoom session with Andy which ranges from 2 to 3 hours. We’ll block off 3 hours in our calendars.

4. Take time after the recorded Zoom call to capture (write, draw, record a voice memo…) your thoughts, observations and notes right after the session while everything is still fresh in your mind.

5. Within a week after your session, you will receive instructions to access your private Client Portal with the deliverables listed below
   
   

WHAT YOU GET

1. Your free password protected Client Portal where we save any video recordings, and future tutorials or work session recordings.

2. Video recording of the entire session saved in your client portal so you can re-watch anytime.

3. Your Bird's-Eye View report which includes

   • Andy’s detailed notes and observations

   • A clear set of goals to get you closer your your dream business.

   • A prioritized list of projects with our estimates and options to implement

   • Resources and links mentioned during the work session|
     
     

YOUR INVESTMENT

Some expenses help take care of the day to day operations (expenses), and some help your business grow (investments). This is definitely an investment in your business. The Bird's-Eye View is also the foundation for any projects you might choose to work with us on in the future.

AVAILABILITY

My schedule is full for 2025. I will open new Bird's-Eye View sessions again in 2026. Get on my waitlist blow and get a notification when new times are available.