Teresa Chang is a ceramist that lives and works in Philadelphia, offering high-end, hand thrown, porcelain dinnerware to consumers and the restaurant and gift industries. Her highly-crafted work is informed by an early career in architecture, as is the beautiful photography representing it. She retained Chris & Andy to develop a comprehensive approach to customer relationship management, flourishing her elegantly modern brand into a complete program.

The centerpiece is a Shopify-based website that allows direct-to-customer sales, coupled with an email outreach effort creating an exclusive outlet for her one-of-a-kind pieces.

For the website and her postcard program, we developed an illustration language for her work that captured the spirit of the pieces and recognized her design background, while clearly representing the design to the customer.

Each collection is represented by a postcard with a beautiful group photograph, and style, color and prices on the back.

A postcard featuring Teresa’s bio, with room for a personal note, completes the set of 6 cards.

We created nearly 500 unique illustrations to represent every color and style variation in Teresa’s made-to-order collection.

These clarify the designs for the customer more effectively than conventional photography, and add an upscale touch.